The COVID-19 pandemic has completely transformed how businesses function. We have and are witnessing more services and products sold online and employees continue to work remotely. This has given some insights into digital marketing trends that are currently working in this new normal.
The digital age is constantly changing our lives and 2020 saw it grow drastically. For businesses that were forced to close their physical stores and operations, digital marketing was the go-to alternative to stay alive in the market.
Although digital marketing saw a few trends last year, 2021 has a whole new bunch of up and coming trends. Let us foresee the trends in 2021.
- AI Trend
Artificial Intelligence is being implemented in various ways across business marketing. It can be used to analyze data, improve communications, predict customer behaviour patterns and track operations, eventually reducing manual errors. AI primarily helps in improving customer satisfaction as it easily predicts what the customers expect.
- Programmatic Ads
Programmatic ads or advertising refers to using AI to automate ad buying. This will help you target more specific audiences. For instance, real time bidding is a type of programmatic ad buying. Programmatic advertising is very efficient and fast, ensuring higher conversion rates.
- Video Marketing
Video marketing is certainly one of the most happening and important marketing trends today. The below numbers show how important using video marketing in digital marketing is:
- 70 percent of customers say that share a brand’s video
- More than 72 percent of companies say that video marketing improves the conversion rate
- More than 50 percent of customers say that watching videos of a product increases their confidence in buying the product
- Voice Search
The rapid technology advancements like Alexa, Siri and Google Home have disrupted the innovation space and have created a boom for voice search. Voice search has made people’s lives easier and is all set to take user experience to a whole new level.
- Visual Searches
You already know that you can search for videos or images by just typing in words. But, did you know that you can also upload existing images for a search? Or, even take real pictures and search for the context? This feature will change the overall landscape of SEO in general.
Above are just five digital marketing trends. There are various other trends including ad-blocker blockers, interactive content, Omnichannel marketing, and many more.
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